potential of promotional items

• SYMPATHY: promotional items are attractive, likeable, useful and creative
• AMBASSADOR: promotional items are modern brand ambassadors and a supportive medium for communications
• POSSESSION: 91% of all Germans under the age of 14 possess a promotional item
• COVERAGE: promotional items reach (on a regular day) approx. 85% of the population. That makes them top of the media together with radio.
• APPLICATION: 54% of all Germans use their promotional items gladly. In addition, they create confidence (72%)
• MEMORY: promotional items reach (in comparison to other means of communication) the highest memories for the advertised product (69%)
• USAGE: 93% use the promotional item regularly
• DURATION: 61% of promotional items remain in the possession of the recipient for more than a year