potential of promotional items

  • SYMPATHY: promotional items are attractive, likeable, useful and creative
  • AMBASSADOR: promotional items are modern brand ambassadors and a supportive medium for communications
  • POSSESSION: 91% of all Germans under the age of 14 possess a promotional item
  • COVERAGE: promotional items reach (on a regular day) approx. 85% of the population. That makes them top of the media together with radio.
  • APPLICATION: 54% of all Germans use their promotional items gladly. In addition, they create confidence (72%)
  • MEMORY: promotional items reach (in comparison to other means of communication) the highest memories for the advertised product (69%)
  • USAGE: 93% use the promotional item regularly
  • DURATION: 61% of promotional items remain in the possession of the recipient for more than a year